Creativity is a vast academic field studied from the perspective of political economy, policy research, business and management, economic geography, regional science, behavioural psychology, and other areas of inquiry. This report takes a media studies perspective on creativity and underlines that creativity is a process. Creative production is a response to common economic and organisational challenges (Dwyer, 2015, p. 990). This report also looks at recent data on creative clusters in the UK, the US and Canada by NESTA, a UK innovation foundation, with a special emphasis on the creative city model. This model is based on a combination of organisational management and urban studies and can be used to unveil cluster developments in urban and suburban areas.
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