Resumen de Los programas de entretenimiento. Actos fallidos. Éxitos y fracasos de la televisión generalista en la temporada 2009-2010
Eduardo García Matilla, Carlos Arnanz
In an era of profound changes in the area of supply and demand, three out of every four new entertainment programs do not mean the expectations of the audience of general interest channels. The Spanish television and cinema industry needs to find new criteria for the profitability of their contents, which now involve the technology of the offer and its creativity, the changing preferences of viewers with regard to what they like, and the mechanisms for reaching and understanding the indicators and discourses of the audience.
