Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections u

• Autores: Anne Garner, Johanna Goldberg, Rebecca Pou
• Localización: RBM : A Journal of Rare Books, Manuscripts, and Cultural Heritage, ISSN 1529-6407, Vol. 17, Nº. 2, 2016, págs. 100-117
• Idioma: inglés
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• Dialnet Métricas: 2 Citas
• Resumen

  • From February 1 to February 5, 2016, The New York Academy of Medicine Library launched #ColorOurCollections, a social media campaign that invited libraries, museums, and other cultural institutions to share images from their collections for users to color and repost on Twitter, Facebook, Instagram, and Pinterest. The current popularity of adult coloring books inspired the idea. Large print runs and parallel sales of adult coloring books by Joanna Basford, Dover�s Creative Haven line, and others demonstrate a surge of interest in adult coloring, a format that encourages participatory art-making.1 In 2015, coloring books dominated the trade paperback bestseller list,