A meta-analysis of price change fairness perceptions

• Autores: Farid Tarrahi, Martin Eisend, Florian Dost
• Localización: International journal of research in marketing, ISSN 0167-8116, Vol. 33, Nº 1, 2016, págs. 199-203
• Idioma: inglés
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• Dialnet Métricas: 2 Citas
• Resumen

  • Abstract The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.