Resumen de Redes de actores locales del turismo como capital social
- español
Este artículo parte de la afirmación de que las actividades turísticas surgen como nuevas pautas de comportamiento, nuevos símbolos culturales, y nuevas formas de convivencia humana que requieren ser entendidas e incorporadas a la praxis de todos los profesionales del sector. Destaca que la prosperidad de la empresa turística depende del capital social, y constata que los planteamientos locales languidecen ante las nuevas demandas.
- English
Tourism, both in the Canaries, as elsewhere, inspires many debates among professionals concerned with the good economic performance of the sector. However, tourist development encompasses much broader social processes that cannot be reduced to marketing (Franklin and Crang, 2001). For this same reason, the good governability of tourism cannot be confined within the narrow circle of specialists and market, affecting the whole of society and requires tactics capable of integrating all its diversity. The main idea, barely mentioned in this short space, argues that the good out of this activity depends much more on social capital and natural resources that makes a tribute to Angel Oliva, who starting from their roots in the territory and settled canary values, never tired of looking for ways to improve one of the main axes of tourism such as training and build the consensus necessary for growth.
