The American Red Cross: : Adding digital volunteers to its ranks

• Autores: Gerald C. Kane
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 55, Nº 4, 2014, págs. 1-6
• Idioma: inglés
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• Resumen

  • In a conversation with Gerald C (Jerry) Kane, an associate professor of information systems at the Carroll School of Management at Boston College and guest editor for MIT Sloan Management Review's Social Business Big Idea Initiative, Harman explains how Red Cross is using social media in its work around the three cycles of disaster: preparedness, response and recovery.