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Resumen de Transformations in the practice of communication: Journalism, advertising, fiction and entertainment

Bernat López

  • Although media and communication careers have gained professional recognition over the last century, especially if compared to the careers of such outstanding figures as Avel·lí Artís-Gener and Joan Puig i Ferreter, employment conditions remain inadequate. Companies continue to offer short-term temporary contracts and low salaries. And universities, by offering too many places and by practicing academic naivety, do not do enough to improve the status and image of communication studies. As a result, the communication occupations have become undervalued, a circumstance that will only change if, after the financial crisis, we begin to look outwards and to truly think globally.


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