The study represents an analysis of the code-switching strategy in the discourse of a radio journalist very popular in Valencian Community (Spain). The paper revises some macrosociolinguistic and microsociolinguistic dimensions of code-switching like the relationship between some patterns of it and the socio-historical picture of the Valencian speech community, or the pragmatic effects accomplished by this conductor in the radio program. The main conclusion of the paper is that it is a personal use of code-switching that goes beyond the interactional and sociolinguistic norms of the Valencian society. The main participant, the conductor of the program, manipulate the situational context of interaction and makes of the choice of language and code-switching a feature of shared and mixed identity to maintain the status quo of the actual bilingual situation
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