Public sector marketing, political science and the science of public administration: the evolution of a transdiciplinary dialogue

• Autores: Ramón Bouzas Lorenzo
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 7, Nº. 2, 2010, págs. 113-125
• Idioma: inglés
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• Dialnet Métricas: 1 Cita
• Resumen

  • This article describes the evolution of the application of marketing techniques to the public sector and evaluates how political science and public administration have responded to them. Within the framework of the new definition of marketing established by the American Marketing Association (AMA), this article also discusses the potential of marketing in contemporary public management and its coherence with democratic values.