Does destination image influence the length of stay in a tourism destination?

• Autores: Luiz Pinto Machado
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 16, Nº. 2, 2010 (Ejemplar dedicado a: New Advances in Tourism Economics), págs. 443-456
• Idioma: inglés
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• Resumen

  • This paper analyses the relationship between the image of a destination and demand duration, focusing specifically on Madeira.

    A seemingly unrelated discrete-choice duration model is adopted, with data from a questionnaire survey undertaken in 2008 on a sample of homeward-bound foreign individuals departing from Madeira's Funchal Airport. The paper discusses the policy implications of the research findings.