The communication in non-governmental organizations

• Autores: Antonio Castillo Esparcia, Ana María Almansa Martínez
• Localización: Estableciendo puentes en una economía global / coord. por Julio Pindado García, Gregory Payne, Vol. 2, 2008 (Comunicaciones), ISBN 978-84-7356-556-1, pág. 50
• Idioma: inglés
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• Resumen

  • The phenomenon of the non-Governmental Organizations (NGO) it is relatively recent and we can refer to the 80s as the decade of these particular type of organizations. Governments, intergovernmental organizations and mainly, public opinions have discovered and well-known, at least, the utility, the positive or negative impact and their potential capacity. So called Non-Governmental Organizations (NGOs) possess, more and more, a more remarcable presence in the societies of our days. In Spain, the constant appearances in the media have facilitated that the citizens have known their existence. However, that knowledge is a helping factor but, in no way, essential so that people show interested in sign in some of these organizations. That makes a scarce associative affiliation because of the economic resources are not excessive. With the aspiration of getting the highest self-financing degree is pursued to possess the highest number of partners and sympathizers. To that effect, one of the main instruments appealed is the constant presence in the media.