Motivations and challenges for M-Business transformation: a multiple-case study
- Autores: Heng-Sheng Tsai, Raj Gururajan
- Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 2, Nº. 2, 2007, págs. 19-33
- Idioma: inglés
- Enlaces
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Resumen
With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of innovation inside and outside businesses. However, there is still limited information for m-business transformation. Hence, this study investigates the phenomenon by answering the questions: ¿Why do businesses transform into m-businesses?¿ And ¿What are the possible challenges during the process of m-transformation?¿ This study uses a multiple case study method, and reports the consolidated results of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying the factors that influence the motivations for m-transformation, as well as the possible challenges during the process. The findings of this study can provide more understanding of the phenomenon, and further form the basis for a successful m-business transformation.
