Formal and Informal Applications of the Technology Acceptance Model in the Hospitality Classroom

• Cynthia S. Deale ^[1] ; John Garger ^[2] ; Paul H. Jacques ^[1]
  1. [1] Western Carolina University

     Western Carolina University

     Township of Cullowhee, Estados Unidos

     
  2. [2] State University of New York

     State University of New York

     City of Albany, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 18, Nº 3, 2006, pág. 67
• Idioma: inglés
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• Resumen

  • This study investigated the Technology Acceptance Model (TAM) in the hospitality classroom with the use of Interwrite PRS devices. Students responded to multiple choice questions in one of two alternative settings; one setting featured administration of a quiz while the other was aimed at assessing collective levels of understanding of class session content to give the instructor feedback. While the TAM was generally supported, analyses incorporating subjects' grade point averages revealed distinct differences in the relationships between constructs in the two experimental settings. These differences are discussed, suggestions for further research are proposed, and implications for hospitality education are presented.