Resumen de Minería de Datos: Conceptos y Tendencias

Karina Gibert Oliveras, Roberto Ruiz, José Cristobal Riquelme Santos

• Data mining is getting more and more attention in todays business organizations. You may often hear people saying, we should segment our customers using data mining tools, data mining will increase customer satisfaction, or even our competitors are using data mining to gain market share So, what is data mining and what benefits will using it bring you? How can you leverage this technology to solve your daily business problems? What are the technologies behind data mining? What is the life cycle of a typical data mining project? In this paper, we will try to answer all these questions and give you an extended introduction to the data mining world: definition, determining which business problems can be solved with data mining, data mining tasks, Using various data mining techniques and a few new trends in data mining.