This paper gives attention to a special point in Brandom¿s Making it Explicit. Brandom proposes in MIE a ¿Fregean¿ way out of Kripke¿s puzzle about belief. In the first part, I analyze two main features of Brandom¿s strategy, the definition of anaphoric chains as senses of proper names and the implausibility of the application of a disquotational principle to proper names. In the second part, I discuss (i) the problem of the stability of contents and (ii) the problem of sharing contents. I claim that Brandom¿s strong holism leads to irresolvable difficulties with the concept of conceptual content as it emerges from the discussion of Kripke¿s puzzle.