Resumen de La irrupció d'internet en la comunicació política dels partits
This article examines the degree of skill displayed by Spanish and Catalan political parties with regard to the use of Internet in their political communication. The study is divided into two main sections which correspond to the two stages in which political advertising adopts different forms and practices. The first of these is the period of the electoral campaign, in which the instruments of political communication of all parties are most fully exploited. To illustrate the scope of the new phenomenon known as e-campaigning, several examples are taken from the last electoral cycle in Spain and Catalonia. Then the article deals with the situation of political parties¿ communication in the stage which goes beyond the electoral period per se. A comparison is made of some of the tools used by Spanish and Catalan parties in their daily political communication, which leads the author to conclude that much remains to be done in this area.
