Publisher’s Note: Continued Publication of Journal of Theoretical and Applied Electronic Commerce Research by MDPI
págs. 297-298
Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness
págs. 298-319
págs. 320-355
Exploring Cloud-Based Bookstore Continuance from a Deconstructed Task–Technology Fit Perspective
Ming Chien Hung, Paul C. Talley, Kuo Kuang-Ming, Mai Lun Chiu
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Does Traditional Guanxi Still Matter in Social Commerce: An Empirical Study in Taiwan
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Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator
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págs. 432-444
págs. 445-465
What Makes an Online Review More Helpful: An Interpretation Framework Using XGBoost and SHAP Values
págs. 465-490
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The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers
Paloma del H. Sánchez Cobarro, Francisco Jose Molina Castillo, Cristina Alcazar Caceres
págs. 513-524
The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews
Robert Zinko, Christopher P. Furner, Helene de Burgh Woodman, Patricia Johnson, Anne Sluhan
págs. 525-541
Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses
Natalia Daries Ramón, Eduard Cristobal Fransi, Berta Ferrer Rosell
págs. 542-561
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