Editorial: Becoming Part of our Team
Narciso Cerpa
págs. 1-1
The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users’ Acceptance of Product Placement in Mobile Social Networks
Ivan Ka Wai Lai, Yide Liu
págs. 1-19
From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store
Fabiola Vásquez, Jorge Vera Martínez
págs. 20-36
Unravelling Consumer Responses to Omni-Channel Approach
Won Jun Lee
págs. 37-49
Analysis of Network Effect in the Competition of Self-Publishing Market
Li Chen, Wen Tang
págs. 50-68
A Conjoint Approach to Understanding Online Buyers’ Decisions towards Online Marketplaces
Baozhou Lu, Song Zhang
págs. 69-83
Pricing Strategies in Presence of Online Consumer Ratings - from the Product Customization Perspective
Tian Li, Xueying Wang, Yifan Wu
págs. 84-100
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