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Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
Abdelsalam H. Busalim, Ab Razak Che Hussin, Noorminshah A. Iahad
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Strategy for Data: Open it or Hack it?
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Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value
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Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships
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