págs. 73-80
Social media adoption by exporters: the export-dependence moderating role
María del Carmen Alarcón del Amo, Àlex Rialp Criado, Josep Rialp Criado
págs. 81-92
Evaluation, signalling and willingness to pay for traceability. A cross-national comparison
Domingo Calvo Dopico, R. Mendes, H. A. Silva, V. Verrez Bagnis, Ricardo Isaac Pérez Martín, C. G. Sotelo
págs. 93-103
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
José Javier Rivera Alcamí, José Enrique Bigné Alcañiz, Rafael Currás Pérez
págs. 104-114
‘‘Once upon a brand’’: storytelling practices by Spanish brands
págs. 115-131
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