págs. 1-2
págs. 356-357
págs. 358-359
págs. 359-360
Partnering for growth in emerging markets: : Why advertising agencies need to lead, not follow.
págs. 361-362
The Interaction of sampling and weighting in producing a representative sample online: : An excerpt from the ARF's "Foundations of Quality 2" initiative.
págs. 363-371
Big data: : Friend or foe of digital advertising? Five ways marketers should use digital big data to their advantage.
págs. 372-376
More than just "snap, crackle, and pop". "draw, write, and tell": : An innovative research method with young children.
págs. 377-390
Matching product attributes to celebrities who reinforce the brand: : An innovative algorithmic selection model.
págs. 391-410
págs. 411-416
Leveraging synergy and emotion in a multi-platform world: : A neuroscience-informed model of engagement.
Audrey Stelle, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine
págs. 417-430
Effects of multi-channel marketing on consumers' online search behavior: : The power of multiple points of connection.
Michel Laroche, Isar Kiani, Nectarios Economakis, Marie Odile Richard
págs. 431-443
Unlocking the "reminder" potential when viewers pause programs: : Results from a laboratory test of a new online medium.
Larry Neal, Steven Bellman, Shiree Treleaven-Hassard, JENNIFER A. ROBINSON, DUANE VARAN
págs. 444-454
págs. 455-469
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