Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors' Introduction
Distrust, Fear and Emotional Learning: An Online Auction Perspective
págs. 1-12
págs. 13-30
págs. 31-51
págs. 52-58
págs. 59-72
págs. 73-86
Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life
págs. 87-105
Uncovering the Nature of Information Processing of Men and Women Online: The Comparison of Two Models Using the Think-Aloud Method
págs. 106-120
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