Corporate Responsibility under the ECSI model: An application in the hotel sector

María-Ángeles Revilla-Camacho ^[1] ; Francisco-José Cossío-Silva ^[1] ; Beatriz Palacios-Florencio ^[2]
1. [1] Universidad de Sevilla
  
  Universidad de Sevilla
  
  Sevilla, España
2. [2] Universidad Pablo de Olavide
  
  Universidad Pablo de Olavide
  
  Sevilla, España
Localización: European Research on Management and Business Economics, ISSN 2444-8834, Vol. 23, Nº. 1, 2017, págs. 23-32
Idioma: inglés
Enlaces
- Texto completo 1 (pdf) 2

Resumen
- This article deals with the study of Corporate Responsibility (CR) under the European Customer Satisfaction Index (ECSI). The methodology of this empirical study, conducted among 629 customers staying at hotels in the city of Seville, is based on structural equation modeling (PLS). The results obtained demonstrate the applicability of the European model to the hotel sector, although not all the relationships from the original model have been proven. The main contributions are derived from a better understanding of the model's components, a variable not studied before having been incorporated: the importance of Corporate Responsibility (CR). Moreover, it means to contribute to the field of research on CR as, despite the growing interest in the subject, the effects of this construct are still poorly understood.