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Leonor Perez-Ruiz

The growing interest in rural tourism within Spain has been given an extra impetus due to the increased demand in the region of Castile and Leon. There is now a noteworthy boost in the number of businesses which cater to tourists and in... more
The growing interest in rural tourism within Spain has been given an extra impetus due to the increased demand in the region of Castile and Leon. There is now a noteworthy boost in the number of businesses which cater to tourists and in the number of rooms available. However, the traditional source markets - national clients - are slowing; therefore, the region of Castile and Leon needs to grow their national market to a wider international level. The purpose of this study is to analyze if the rural hospitality industry experiences cultural and language proficiency problems when hosting international travelers and, if so, to propose adequate solutions. A survey has been carried out among different workers of the sector in Castile and Leon. This needs analysis reveals that the hospitality industry lacks a mastery of English communication, which greatly limits the possibilities of the hospitality industry to effectively provide good service to international tourists. A possible soluti...
... Cambiar. | Ayuda. Estudios de metodología de la lengua inglesa (IV). Información general. Autores: Leonor Pérez Ruiz ( coord. ), Isabel Pizarro Sánchez ( coord. ), Elena González-Cascos Jiménez ( coord. ); ...
En el presente estudio la autora realiza un analisis linguistico y retorico de 80 resumenes escritos en ingles y espanol por hablantes nativos. Los textos analizados pertenecen a publicaciones medicas y linguisticas. Como base teorica... more
En el presente estudio la autora realiza un analisis linguistico y retorico de 80 resumenes escritos en ingles y espanol por hablantes nativos. Los textos analizados pertenecen a publicaciones medicas y linguisticas. Como base teorica previa al analisis se revisan aspectos en torno a la retorica contrastiva, el multiculturalismo y el genero. Los resultados indican que el discurso escrito del genero de los resumenes no presenta profundas diferencias culturales o de areas de conocimiento, debido a los convencionalismos multinacionales y a la universalidad existentes en este tipo de textos. A pesar de esto, si se definen una serie de diferencias entre los diversos grupos estudiados en cuanto a las diversas variables linguisticas y retoricas analizadas.
Resumen: In this article we go into a thorough analysis of complex noun compounds in technical texts. We understand that a noun compound is a unit consisting of two or more nouns, plus such other parts of speech as are necessary, that... more
Resumen: In this article we go into a thorough analysis of complex noun compounds in technical texts. We understand that a noun compound is a unit consisting of two or more nouns, plus such other parts of speech as are necessary, that together express a" single ...
Información del artículo Writing in English L2 for science at university level: scaffolding as a teaching strategy.
Información del artículo La relación de la voz pasiva con las funciones retóricas en el texto técnico inglés.
Las fichas descriptivas de las manzanas en las páginas web de empresas de fruta fresca incluyen información detallada respecto a sus características sensoriales. En este trabajo, a partir de un análisis contrastivo español-inglés de las... more
Las fichas descriptivas de las manzanas en las páginas web de empresas de fruta fresca incluyen información detallada respecto a sus características sensoriales. En este trabajo, a partir de un análisis contrastivo español-inglés de las referencias utilizadas para denominar los aspectos gustativos, así como sus colocaciones más frecuentes, basándonos en los datos de un corpus ad hoc comparable bilingüe, hemos detectado que la descripción del gusto hace referencia a cuatro aspectos fundamentales: al nivel de dulzor o acidez, a la evocación a distintos alimentos y bebidas, al perfume y al tacto. Además, dicha descripción va frecuentemente acompañada de amplificadores o mitigadores léxicos para expresar con precisión la mezcla de matices.
The growing interest in rural tourism within Spain has been given an extra impetus due to the increased demand in the region of Castile and Leon. There is now a noteworthy boost in the number of businesses which cater to tourists and in... more
The growing interest in rural tourism within Spain has been given an extra impetus due to the increased demand in the region of Castile and Leon. There is now a noteworthy boost in the number of businesses which cater to tourists and in the number of rooms available. However, the traditional source markets-national clients-are slowing; therefore, the region of Castile and Leon needs to grow their national market to a wider international level. The purpose of this study is to analyze if the rural hospitality industry experiences cultural and language proficiency problems when hosting international travelers and, if so, to propose adequate solutions. A survey has been carried out among different workers of the sector in Castile and Leon. This needs analysis reveals that the hospitality industry lacks a mastery of English communication, which greatly limits the possibilities of the hospitality industry to effectively provide good service to international tourists. A possible solution to address this situation would be through education and training. Thus, with the information gathered through the survey, we have designed a program of English for Rural Tourism for the wooing of and catering to international tourists. We have taken into account the peculiarities of the region in terms of culture, heritage, environment and gastronomy, but also, different aspects of the acculturation of this industry are deemed.
The growing interest in rural tourism within Spain has been given an extra impetus due to the increased demand in the region of Castile and Leon. There is now a noteworthy boost in the number of businesses which cater to tourists and in... more
The growing interest in rural tourism within Spain has been given an extra impetus due to the increased demand in the region of Castile and Leon. There is now a noteworthy boost in the number of businesses which cater to tourists and in the number of rooms available. However, the traditional source markets - national clients - are slowing; therefore, the region of Castile and Leon needs to grow their national market to a wider international level. The purpose of this study is to analyze if the rural hospitality industry experiences cultural and language proficiency problems when hosting international travelers and, if so, to propose adequate solutions. A survey has been carried out among different workers of the sector in Castile and Leon. This needs analysis reveals that the hospitality industry lacks a mastery of English communication, which greatly limits the possibilities of the hospitality industry to effectively provide good service to international tourists. A possible solution to address this situation would be through education and training. Thus, with the information gathered through the survey, we have designed a program of English for Rural Tourism for the wooing of and catering to international tourists. We have taken into account the peculiarities of the region in terms of culture, heritage, environment and gastronomy, but also, different aspects of the acculturation of this industry are deemed.
Our aim is to give an account of the pro-cess carried out in the compilation of a multilingual lexicon of rural tourism terms. This lexicon provides equivalents of Spanish local culturally-loaded terms in English, French and Portuguese,... more
Our aim is to give an account of the pro-cess carried out in the compilation of a multilingual lexicon of rural tourism terms. This lexicon provides equivalents of Spanish local culturally-loaded terms in English, French and Portuguese, the languages spoken by the vast majority of visitors to Castile and Leon. This tool will contribute to improve the communi-cation in the catering industry in this re-gion and will prove to be a user-friendly and time-saving device. More specifi-cally, we have created this termi-nographic tool as a contribution to: (i) the understanding and fruitful communication between foreign visitors and local workforce; (ii) the specific language needs of this workforce involved in facilitating a pleasant stay to foreign travelers; (iii) the learning of the uses, needs and preferences of tourists; (iv) the avoidance of pitfalls in written texts - web pages, menus, letters, bro-chures, etc. Our lexicon consists of over 4,600 terms in Spanish and their equivalents in English, French and Por-tuguese.
Research Interests:
Why explore the relationship between language, image, women and alcohol ads? Language and image are the central means of current communication media, whilst women and alcohol are terms commonly related to pleasure, sexuality and... more
Why explore the relationship between language, image, women and alcohol ads? Language and image are the central means of current communication media, whilst women and alcohol are terms commonly related to pleasure, sexuality and materiality. With alcohol ads, containing so many messages and images exposing women as objectified sexual symbols, it is highly unlikely that these ideas would have no impact on media spectators.
This article sets out to establish what actual message alcohol ads, both in English and Spanish magazines, send to contemporary audiences about women, and what the impact of those messages might be. We will consider some of the previous writings on the representation of women in ads, for proceeding to present afterwards our resources, methodological procedures, and analysis of particular deconstructed alcohol ads where language and image are the weapons degrading women as sexually alluring stereotypes with the sole aim of selling the product.
Research Interests:
Research Interests:
Información del artículo The praise of quixotic delicacy in David Hume's "Of the standard of taste".
Resumen: English has become the language of academic written communication in the world today. But it is not always easy for a non-native to write an academic text in a foreign language. Writing in English is not simply a question of... more
Resumen: English has become the language of academic written communication in the world today. But it is not always easy for a non-native to write an academic text in a foreign language. Writing in English is not simply a question of getting the syntax and the ...
Localización: Lengua de especialidad, economía europea y derecho europea= Language for specific purposes, european economy and european law= Fachsprache, europäische wirtschaft und europäisches recht: actas del Congreso Internacional,... more
Localización: Lengua de especialidad, economía europea y derecho europea= Language for specific purposes, european economy and european law= Fachsprache, europäische wirtschaft und europäisches recht: actas del Congreso Internacional, Toledo, 12-14 de ...
Si bien la destreza lectora es la prioritaria en un gran número de cursos de inglés con fines específicos debido a una necesidad académica inmediata de comprensión de textos en esta lengua, una vez que el alumno se vea inmerso en el mundo... more
Si bien la destreza lectora es la prioritaria en un gran número de cursos de inglés con fines específicos debido a una necesidad académica inmediata de comprensión de textos en esta lengua, una vez que el alumno se vea inmerso en el mundo laboral comprenderá la ...
... Algunas técnicas de aproxmación a la lectura de un texto en el ámbito académico. Autores:Leonor Pérez Ruiz; Localización: Estudios de metodología de la lengua inglesa / coord. por José María Ruiz, Patrick H. Sheerin, Cayetano... more
... Algunas técnicas de aproxmación a la lectura de un texto en el ámbito académico. Autores:Leonor Pérez Ruiz; Localización: Estudios de metodología de la lengua inglesa / coord. por José María Ruiz, Patrick H. Sheerin, Cayetano Estébanez, Vol. ...
... La entrevista de trabajo. Autores: Leonor Pérez Ruiz; Localización: Lenguas para fines específicos. IV. Investigación y enseñanza / coord. por Sebastián Barrueco, Esther Hernández, 1996, ISBN 84-8138-996-X , págs. 67-74. Fundación... more
... La entrevista de trabajo. Autores: Leonor Pérez Ruiz; Localización: Lenguas para fines específicos. IV. Investigación y enseñanza / coord. por Sebastián Barrueco, Esther Hernández, 1996, ISBN 84-8138-996-X , págs. 67-74. Fundación Dialnet. Acceso de usuarios registrados. ...
... Proparación de materiales para la enseñanza de la lectura en ESP: los textos. Autores:Leonor Pérez Ruiz; Localización: Estudios de metodología de la lengua inglesa / coord. por José María Ruiz, Patrick H. Sheerin, Cayetano Estébanez,... more
... Proparación de materiales para la enseñanza de la lectura en ESP: los textos. Autores:Leonor Pérez Ruiz; Localización: Estudios de metodología de la lengua inglesa / coord. por José María Ruiz, Patrick H. Sheerin, Cayetano Estébanez, Vol. ...
Información del artículo La relación de la voz pasiva con las funciones retóricas en el texto técnico inglés.
... El papel de cuatro mujeres en los relatos cortos de Flannery O'Connor. Autores: Leonor PérezRuiz; Localización: Estudios de literatura de la lengua inglesa del siglo XX (5) / coord. por José María Ruiz, José M. Barrio, Pilar Abd,... more
... El papel de cuatro mujeres en los relatos cortos de Flannery O'Connor. Autores: Leonor PérezRuiz; Localización: Estudios de literatura de la lengua inglesa del siglo XX (5) / coord. por José María Ruiz, José M. Barrio, Pilar Abd, 2000, ISBN 84-8448-017-8 , págs. 221-231. ...
Información del artículo Usos y abusos de los anglicismos en el inglés técnico informático: préstamo y calco.
... Análisis contrastivo de los resúmenes en inglés y español publicados en el campo de la epidemiología. Autores: Leonor Pérez Ruiz; Localización: ES: Revista de filología inglesa, ISSN 0210-9689, Nº. 22, 1999 , págs. 167-176. Fundación... more
... Análisis contrastivo de los resúmenes en inglés y español publicados en el campo de la epidemiología. Autores: Leonor Pérez Ruiz; Localización: ES: Revista de filología inglesa, ISSN 0210-9689, Nº. 22, 1999 , págs. 167-176. Fundación Dialnet. Acceso de usuarios registrados ...
... Análisis contrastivo de 60 resúmenes médicos en inglés y español. Autores: Leonor PérezRuiz; Localización: Estudios de lingüística contrastiva / coord. por Luis Iglesias Rábade, Paloma Núñez Pertejo, 1999, ISBN 84-8121-769-7 , págs. ...
Research Interests:
Research Interests:
Research Interests:
... Cambiar. | Ayuda. Estudios de metodología de la lengua inglesa (IV). Información general. Autores: Leonor Pérez Ruiz ( coord. ), Isabel Pizarro Sánchez ( coord. ), Elena González-Cascos Jiménez ( coord. ); ...