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Alfonso Pedro Fernández del Hoyo
Alfonso Pedro Fernández del Hoyo
Other namesAPF del Hoyo, Alfonso P. Fdez. del Hoyo, Alfonso Fernández del Hoyo
Profesor de Marketing, Universidad Pontificia Comillas
Verified email at comillas.edu
Title
Cited by
Cited by
Year
Innovación y gestión de nuevos productos. Una visión estratégica y práctica
AP Fernández del Hoyo
Ediciones Pirámide (Grupo Anaya, SA)(Madrid, España), 2009
472009
Disruption in resource-intensive supply chains: reshoring and nearshoring as strategies to enable them to become more resilient and sustainable
D Fernández-Miguel, A., Riccardi, M. P., Veglio, V., García-Muiña, F. E ...
Sustainability 14 (17), 10909, 2022
432022
Improving sustainable cultural heritage restoration work through life cycle assessment based model
DS Blundo, AM Ferrari, AF del Hoyo, MP Riccardi, FEG Muiña
Journal of Cultural Heritage 32, 221-231, 2018
432018
The life cycle approach as an innovative methodology for the recovery and restoration of cultural heritage
D Settembre Blundo, AM Ferrari, M Pini, MP Riccardi, JF García, ...
Journal of cultural heritage management and sustainable development 4 (2 …, 2014
352014
Sponsorship and patronage and beyond: PPP as an innovative practice in the management of cultural heritage
D Settembre Blundo, FE García Muiña, AP Fernández del Hoyo, ...
Journal of Cultural Heritage Management and Sustainable Development 7 (2 …, 2017
262017
Hermeneutics as innovative method to design the brand identity of a nanotechnology company
D Settembre-Blundo, AP Fernández del Hoyo, FE García-Muiña
Asia Pacific Journal of Innovation and Entrepreneurship 12 (2), 181-205, 2018
162018
Origen y evolución del marketing internacional
APF Hoyo
Contribuciones a la Economía, 2006
162006
The Gadamerian hermeneutics for a mesoeconomic analysis of Cultural Heritage
D Settembre Blundo, AL Maramotti Politi, AP Fernández del Hoyo, ...
Journal of Cultural Heritage Management and Sustainable Development 9 (3 …, 2019
132019
Marketing internacional
J Cerviño Fernández, J Arteaga Ortiz, AP Fernández del Hoyo
ICEX España Exportación e Inversiones (Madrid, España), 2017
82017
El grado de orientación al mercado en la empresa española en los años 90: medición a través de su estructura organizativa
APF del Hoyo
Universidad Pontificia Comillas, 2002
62002
The risk associated with strategic decisions: is it a marketing issue?
D Settembre-Blundo, AP Fernández del Hoyo, FE García-Muiña
Strategic Direction 35 (1), 6-8, 2019
12019
Innovación y gestión de nuevos productos
APF del Hoyo
Ediciones Pirámide, 2014
12014
Origen y evolución del marketing internacional
APF del Hoyo
Contribuciones a la Economía 12, 2006
12006
From Global to Glocal: Digital Transformation for Reshoring More Agile, Resilient, and Sustainable Supply Chains
A Fernández Miguel, MP Riccardi, FE García-Muiña, ...
Sustainability 16 (3), 1196, 2024
2024
Innovación y marketing en la era digital
AP Fernández del Hoyo
2023
Relationship between the degree of market orientation and the business geographical scope: the case of the spanish company at the end of the 20th century
MO Bocigas Solar, AP Fernández del Hoyo
2023
Relationship between the degree of market orientation and the business geographical scope: the case of the spanish company at the end of the 20th century: Relação entre o grau …
OB Solar, APF del Hoyo
Brazilian Journal of Business 5 (2), 883-895, 2023
2023
Una aproximación al proceso de internacionalización de las empresas turísticas
APF Ortiz, J. A., Miranda, D. D. P., & del Hoyo
Revista Facultad de Ciencias Económicas 31 (2), 117-136, 2023
2023
Marketing Analítico/Marketing Analytics
I Carrero Bosch, AP Fernández del Hoyo, DF Martín García, ...
2021
Essentials of international marketing
J Cerviño Fernández, J Arteaga Ortiz, AP Fernández del Hoyo
2020
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Articles 1–20