- Seville, Andalusia, Spain
BLANCA LOPEZ-CATALAN
Universidad Pablo de Olavide, Management and Marketing, Faculty Member
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En este trabajo utilizamos los enfoques de tecnologia-organizacion-entorno y el marketing de relaciones para analizar 125 empresas espanolas. Identificamos tres tipos de empresas segun los factores mas importantes que influyen en la... more
En este trabajo utilizamos los enfoques de tecnologia-organizacion-entorno y el marketing de relaciones para analizar 125 empresas espanolas. Identificamos tres tipos de empresas segun los factores mas importantes que influyen en la adopcion de la venta por telefono movil: propension a la innovacion y a las tecnologias de la informacion, apoyo de los empleados y de la direccion, presion de la competencia, valor del cliente y beneficios percibidos del marketing movil. El estudio permite descubrir el perfil de las empresas mas proclives a adoptar (o no) el comercio movil y derivar implicaciones de utilidad para las empresas.
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La tesis elabora un Sistema de Apoyo a la Toma de Decisiones aplicado a la diferenciacion residencial del termino municipal de Sevilla. Se trata de una tesis aplicada que pretende ofrecer una herramienta util tanto para investigadores... more
La tesis elabora un Sistema de Apoyo a la Toma de Decisiones aplicado a la diferenciacion residencial del termino municipal de Sevilla. Se trata de una tesis aplicada que pretende ofrecer una herramienta util tanto para investigadores como para empresas. Utilizando la mayor cantidad de datos publico disponibles a nivel de seccion censal sobre los residentes del termino municipal, se utilizan las herramientas informaticas adecuadas para obtener las caracteristicas fundamentales que provocan dicha diferenciacion residencial. El objetivo es obtener un mapa urbano de los residentes para mejorar cualquier tipo de toma de decisiones a nivel local. Para ello se utiliza analisis multivariante, mineria de datos y, finalmente se elabora un Sistema de Informacion Geografica (SIG). La tesis esta estructurada en 6 capitulos: el primero es introductorio, el segundo una guia metodologica clara y precisa del proceso de investigacion; el tercero los fundamentos teoricos de la diferenciacion residencial; el cuarto la situacion de la diferenciacion residencial en Espana; el quinto el analisis del caso de Sevilla, y finalmente las conclusiones del estudio. Destaca de la investigacion la multitud de aplicaciones practicas en numerosos campos: sistemas de informacion, marketing, entidades publicas, sociologia, urbanismo, etc.
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Research Interests: Psychology and Humanities
Mobile phones are one of the latest marketing tools that consumers are using to make their purchases, a fact that entails a evolution in the way firms are relating to their clients. It therefore becomes essential to understand the driving... more
Mobile phones are one of the latest marketing tools that consumers are using to make their purchases, a fact that entails a evolution in the way firms are relating to their clients. It therefore becomes essential to understand the driving forces behind consumer involvement in this purchase channel; an aspect that has not been previously studied in the context of mobile commerce. In this pioneering work, we analyze the role that is played by perceived risk in mobile purchasing, permission marketing and consumer propensity towards new technologies as antecedents of consumer involvement. Based on the information gathered from a sample of 674 mobile users, our work highlights the importance of these variables as facilitators of involvement, as well as the need for firms to consider gender differences in the development of their strategies.
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This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the e-learning programs, both semi-online and online. The objective is to know if this diffusion takes into account... more
This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the e-learning programs, both semi-online and online. The objective is to know if this diffusion takes into account the communication of methodological aspects and trends that could be differentiators of an innovative offer.To this end, the most prestigious Spanish universities (public and private) have been selected, as well as those relevant in the field of e-learning. Subsequently, using the methodology "Counting methods" (Law, Qi and Buhalis, 2010), (translated into Spanish as method of itemization), the websites of each of the 689 programs offered have been analyzed. The research allows identifying the common variables used in the web promotion of all universities, and contrasts the presence of the main trends in e-learning as differentiating elements of a competitive offer.
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This study analyzes the implementation of the KiVa Antibullyiing program in Spain with 10 pioneer schools. This research has two aims. The first is a preliminary evaluation of the KiVa program’s implementation in the pioneer schools in... more
This study analyzes the implementation of the KiVa Antibullyiing program in Spain with 10 pioneer schools. This research has two aims. The first is a preliminary evaluation of the KiVa program’s implementation in the pioneer schools in Spain. To do so, the perceived levels of bullying and victimization have been analyzed through the surveys done anonymously by the students of 10 KiVa schools before and after the program’s implementation. The second is to identify the factors which explain the phenomenon with a view to knowing the background of the victims and the bullies and proposing courses of action. To do so, the school environment (atmosphere in the classroom and in the school), the perception of the students concerning teachers and parents in relation with the phenomenon (attitude, capacity and behavior) and the communication of the victims were analyzed in their environment in the case of bullying. In the empirical study, analyses were performed of the prevalence of bullying ...
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URL del artículo en la web de la Revista: https://www.upo.es/revistas/index.php/IJERI/article/view/2935This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the... more
URL del artículo en la web de la Revista: https://www.upo.es/revistas/index.php/IJERI/article/view/2935This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the e-learning programs, both semi-online and online. The objective is to know if this diffusion takes into account the communication of methodological aspects and trends that could be differentiators of an innovative offer. To this end, the most prestigious Spanish universities (public and private) have been selected, as well as those relevant in the field of e-learning. Subsequently, using the methodology "Counting methods" (Law, Qi and Buhalis, 2010), (translated into Spanish as method of itemization), the websites of each of the 689 programs offered have been analyzed. The research allows identifying the common variables used in the web promotion of all universities, and contrasts the presence of the main trends in e-learning as differentiating el...
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The development of the information society and the improvement in new technologies, especially with regard to handling large amounts of data, now make it possible to manage volumes of data that would have been unthinkable just few years... more
The development of the information society and the improvement in new technologies, especially with regard to handling large amounts of data, now make it possible to manage volumes of data that would have been unthinkable just few years ago. This has created a new scenario around making business decisions. The information society has provided publicly available population databases, and new technologies have improved their performance in terms of processing power and data analysis capabilities in an extraordinarily short period of time. Advances in data storage standards also facilitate the use of this tool by reducing the cost of transformation, standardization and loading processes. Thanks to this framework, Geographic Information Systems are particularly important again and technical advances are used in business applications that are taking over the world of business often related to location decisions,and more recently for marketing and social aspects. However, little has been ...
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The 2030 Sustainable Development Agenda sets out 17 Sustainable Development Goals (SDGs) aimed at improving life in all its dimensions, covering all sectors, with a particular emphasis on education. The study presented here focuses on... more
The 2030 Sustainable Development Agenda sets out 17 Sustainable Development Goals (SDGs) aimed at improving life in all its dimensions, covering all sectors, with a particular emphasis on education. The study presented here focuses on universities as priority organisations and agents of change within the sphere of their social commitment. We thus conducted an analysis of the related scientific production as well as a bibliometric mapping, identifying the main publications indexed in the Web of Science, within its main collection. Focusing on scientific production, we examine the types of documents published, the evolution of the number of publications, the countries of origin of the publications, the most cited sources and articles, together with the most productive authors and a co-citation analysis. Regarding the bibliometric mapping analysis, the five core clusters included in the study were: SDGs in general; SDG 4 on Quality Education; Education for Sustainable Development; High...
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Purpose The purpose of this paper is to present the results of national level Delphi study carried out in Spain aimed at providing inputs for higher education administrators and decision makers about key e-learning trends for supporting... more
Purpose The purpose of this paper is to present the results of national level Delphi study carried out in Spain aimed at providing inputs for higher education administrators and decision makers about key e-learning trends for supporting postgraduate courses. Design/methodology/approach The ranking of the e-learning trends is based on a three-dimensional analysis that combines the cost of implementation, the impact of each trend on learning outcomes and the diffusion forecast among postgraduate courses in the time horizon. The authors use the Delphi method for managing an expert panel. Findings Mobile learning, gamification, social media and open education are found as some of the key e-learning trends that might have greater educational impacts in postgraduate programs in the next years. These results are expected to help educational institutions to plan future positioning strategies depending on their starting positions, resources and intentions to innovate. Originality/value Educa...
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Page 1. 1 La promoción online de las ciudades medias y su relación con el asociacionismo turístico Pablo Díaz Luque, Blanca López Catalán, Ana Emma Villarán León Universidad Pablo de Olavide Resumen: La investigación ...
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... Technology Provider Perspective Blanca Lopez Catalan and Pablo Diaz Luque Pablo de Olavide University, Departamento de Dirección de Empresas; Sevilla, Spain ... That is a fact." So, design and aesthetics of the telephones are... more
... Technology Provider Perspective Blanca Lopez Catalan and Pablo Diaz Luque Pablo de Olavide University, Departamento de Dirección de Empresas; Sevilla, Spain ... That is a fact." So, design and aesthetics of the telephones are also focused in social differenciation direction. ...
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Research into mobile-shopping (MS) is currently the focus of much attention both from scholars and the world of business due to the extent to which mobile devices offer vast business opportunities in all global markets. However, few works... more
Research into mobile-shopping (MS) is currently the focus of much attention both from scholars and the world of business due to the extent to which mobile devices offer vast business opportunities in all global markets. However, few works have compared the validity of the extended Technology Acceptance Model addressing a range of different typologies of possible mobile-buyers. This research helps
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New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to... more
New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense: the mobile phone incorporates
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ABSTRACT The technology adoption of mobile commerce has frequently been studied by considering the extended technology acceptance model (TAM). However, the role of the perceived drivers and impediments affecting potential mobile... more
ABSTRACT The technology adoption of mobile commerce has frequently been studied by considering the extended technology acceptance model (TAM). However, the role of the perceived drivers and impediments affecting potential mobile shoppers' acceptance has been scarcely analyzed. This article highlights: (1) the typology of potential m-shoppers described by their reasons for, and perceived impediments to, mobile shopping and (2) the possible differences in the extended TAM in the resulting categories. In order to do so, we advance a single hypothesis about moderation of the m-shopper type on the relationships presented in the extended TAM. The study was conducted in Spain, a country with significant current and forecasted use of mobile shopping. Data from 476 Spanish mobile phone users were analyzed. The use of latent class cluster allowed us to identify three types of mobile shoppers that show different profiles based on their perception about drivers and impediments. Differences in the extended TAM relations across the clusters were identified using the multigroup approach of structural equation models. The results show support for the moderation effect, providing valuable information for practitioners to understand how consumers develop mobile shopping intentions, which is necessary to implement effective marketing strategies.
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Resumen: Este trabajo analiza las webs de promoción oficial de destinos turísticos de interior de Andalucía. En el mismo se confirma la existencia de una relación entre el desarrollo turístico y el nivel de desarrollo de las webs. El... more
Resumen: Este trabajo analiza las webs de promoción oficial de destinos turísticos de interior de Andalucía. En el mismo se confirma la existencia de una relación entre el desarrollo turístico y el nivel de desarrollo de las webs. El estudio aporta una metodología basada en la contabilización de elemento (“counting methods”), obteniendo como resultado un estudio descriptivo de las webs en cuanto a tipología de la misma, información turística, distribución o comercialización, idiomas y características de comunicación interactiva. El estudio descriptivo permite, mediante un análisis por cluster, la clasificación de las webs en tres grupos, con tres niveles crecientes de servicio al potencial turista. Posteriormente, se relacionan estadísticamente estos grupos con indicadores turísticos (oferta turística en forma de alojamiento, restauración y museos, y número de asociaciones del sector), para confirmar que existe una relación entre el nivel de las webs y el desarrollo turístico del de...
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PurposeThe purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile... more
PurposeThe purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile shoppers.Design/methodology/approachQuantitative information was collected using a survey instrument directed to Spanish mobile shoppers. In total, 447 valid questionnaires were obtained. Data were analyzed using structural equation modeling.FindingsTrust, involvement and innovativeness were found to have a positive impact on mobile shopper satisfaction, except impulsiveness, which has a negative impact, as the authors proposed.Research limitations/implicationsThe study highlights the importance of gaining m‐shopper satisfaction and different ways of achieving this goal, especially, internal influences.Practical implicationsM‐vendors should bear in mind that engendering trust and involvement with the channel is positive if they are to achieve purchaser satisfaction with...
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PurposeThe purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m‐commerce). Introducing the perspective of firms, the paper advances the literature of m‐commerce adoption that... more
PurposeThe purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m‐commerce). Introducing the perspective of firms, the paper advances the literature of m‐commerce adoption that mainly focuses on the consumer standpoint.Design/methodology/approachThe authors complement the technology‐organization‐environment (TOE) framework by adding customer value for the firm and the relationship marketing and fit‐viability approaches. Using a sample of 125 Spanish firms, structural equations models are used to validate measures and test the proposed hypothesis.Research limitations/implicationsThe main limitation of this work is the sample size. New studies using larger and more heterogeneous samples in terms of size could consolidate the results achieved in this work, that must be understood as a first step in the analysis of firm m‐commerce adoption.FindingsFindings show that the perception of performance by firms engaging in m‐commerce dep...