Carlos Hernández Carrión

Supplemental material, 1-s2.0-S2340943618300793-mmc1 for The internal mechanisms of entrepreneurs' social capital: A multi-network analysis by Carlos Hernández-Carrión, Carmen Camarero-Izquierdo and Jesús Gutiérrez-Cillán in Business Research Quarterly

E-commerce is a relatively new phenomena in Spain. Its adoption by consumers and firms has grown nociceably in the recent years. Although it still hasn’t spread as much as forecasts of different institutions stated. Anyway many companies have adapted to the new situation and have defined their on-line selling strategies. The aim of this paper is to understand the new phenomena in depth through a descriptive-and-exploratory study of two different contexts such as Spain and Japan. Both secondary data and primary-and-qualitative information have been used in order to a better understanding of the companies’ points of view about e-commerce as much as their ways to adapt their strategies to the new marketing channel. Finally, the study tries to discover if we are are dealing with two differentiated systems of e-commerce in Spain and Japan or not.

espanolLa figura del emprendedor es clave para explicar el desarrollo economico y social de los territorios, ya sean estos paises, regiones o entornos locales. El objeto de estudio de este trabajo son las relaciones que mantiene el emprendedor con su entorno. Para analizar estas relaciones se apuesta por un enfoque multidimensional que integra los postulados del marketing relacional con los del enfoque del capital social para caracterizar las redes de relaciones de los emprendedores locales. El marco teorico tambien se fija en el enfoque de recursos y capacidades para plantear un modelo que contempla a las redes de relaciones como un activo valioso que facilita el acceso del emprendedor a recursos estrategicos y contribuye a mejorar sus resultados empresariales. Los objetivos del trabajo son: 1.Entender cuales son las dimensiones que caracterizan una red de relaciones (capital social estructural, capital social relacional y capital social recursos) y analizar como estas dimensiones ...

Local development issues have been analysed from several approach es and disciplines, such as sociology, economic policy, geography, or business and administration. Also marketing makes a contribution through the study of territorial marketing. The common nexus of all these disciplines seems to be the concepts of «social capital» and «relational assets». The current work try to analyse this problem from a territorial marketing perspective focusing on local development agencies? activities. From a relational marketing approach, these activities involve to establish relationships, more or less close, between the agencies and a variety of target groups. In this context, our work is aimed at applying the relationship marketing approach to the problem of local development. We study the relational orientation between local development agencies and various actors from within their environment as a measurement of social capital. Likewise, we analyse the influence of economic development obj...

The appearance of new Information Technologies like Internet have meant a radical change in the life of consumers and trade relations. Considering the peculiar characteristics of online buying and selling, the creation of trust, satisfaction and loyalty in an online context are key aspects and possibly more difficult to achieve than in an offline context. In this paper authors suggest a model that reflects the role that web site characteristics, firm reputa- tion, firm bricks-and-mortar experience and consumer level of satisfaction play as determinant factors of trust in the web site. Besides, authors analyze the role that trust and satisfaction play as antecedents of online loyalty. Also, authors will consider the moderating effect of consumer's perceived risk when buying online. With the aim of kno- wing the way of achieving consumer loyalty to a web site, information from Spanish online buyers has been collec- ted. Results show interesting implications both for the academic a...

This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic ...