Resumen de The Shivercrat Rebellion: a case study in campaign speaking strategies
In a two‐month state‐wide campaign Senator Lyndon B. Johnson and Governor Allan Shivers opposed each other for the chairmanship of the Texas delegation to the national Democratic convention of 1956. Shivers’ speech tactics consisted principally of self‐identification as a champion of states’ rights and an attack upon his opponent's credibility. Johnson's self‐portrait was that of a dedicated public servant of Texas, loyal to the national party organization and more personally reputable than his opponent.
