The brain’s main cognitive capacity has been developed, during evolution, to interact with the environment. As individual beings, integrated into a network of similar beings, we continuously perceive our environment, and, at the same time, we act on it. In this way, we generate actions that could modify it and therefore change the messages others perceive. In this action-perception loop, also known as cognitive cycle, are continuously involved attention, memory, and prediction, among other processing information tasks. Then, it is clear that an approach to deeply understand the functionalities of the brain requires a dynamic systemic point of view. In this sense, many different researchers have used the control theory framework to study the human behavior. The Perceptual Control Theory (PCT) is one of these approaches which was presented by Powers in the 1970s to help to comprehend the causes, maintenance, and treatment of psychological disorders. Closer in time, self-organization theories have shown that can be useful to explain significant aspects of developmental neuroscience, providing strong evidences in favor of self-organized mechanisms in the brain. In the present chapter, special attention is paid to use feedback control and self-organizing theory approaches to understand the dynamic features of the brain related to behavior at the individual level as well as social.
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