The holy grail route: mystic routes and activities to improve local tourism

• Paul R. Fidgeon ^[1]
  1. [1] University of West London

     University of West London

     Reino Unido

     
• Localización: Religious pilgrimage routes and trails: sustainable development and management / Daniel H. Olsen (ed. lit.), Anna Trono (ed. lit.), 2018, ISBN 9781786390271, págs. 88-101
• Idioma: inglés
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• Resumen

  • This chapter examines how the tourism industry has utilized the myths and legends of the Holy Grail to develop and enhance tourism at various destinations. The chapter focuses more specifically on GRAIL, an EU-sponsored project designed to develop and promote a Pan-European tourism route based on the legend of the Holy Grail. The development of the Grail Route is discussed, as well as some of the opportunities and challenges that have arisen in the course of its planning and evolution as a sustainable tourism product.