Resumen de Professional master’s degree: Another ‘Jabuticaba’ or a bridge between theory and practice?
In recent years, the gap between theory and practice in business administration has been turning into an uncomfortable chasm. However, few studies empirically explore the construction of bridges between theory and practice. ‘Jabuticaba’ is a typical Brazilian fruit. The term is often used to denigrate government-set standards and rules that exist only in the country. Since professional master’s programmes are encouraged by regulation, it is worth discussing whether this type of programme is another exotic Brazilian product or a model that merits learning by other countries to bridge the theory and practice gap. This article explores the creation and development of a professional master’s programme in a large business school in Brazil. It contributes to the literature on the theory and practice gap by showing that a professional master’s programme, with appropriate institutional support, can be a viable model to narrow the theory and practice gap.
