La gestión de la Cartera Corporativa en la práctica: el caso de Credit Suisse

• Fernández-Vidal, Jorge ^[1] ; González-Ramírez, Mª. Reyes ^[1] ; Gascó-Gascó, José Luis ^[1] ; Llopis-Taverner, Juan ^[1]
  1. [1] Universitat d'Alacant

     Universitat d'Alacant

     Alicante, España

     
• Localización: Dirección y organización: Revista de dirección, organización y administración de empresas, ISSN 1132-175X, Nº 76, 2022, págs. 69-83
• Idioma: español
• Títulos paralelos:
  • Corporate portfolio management in practice: the case of credit suisse's turnaround
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• Resumen

  • Corporate Portfolio Management tools are widely used by corporations since the 1970s but have received limited academic attention in the last few decades. This paper aims to add to the existing literature on the topic and illustrate how Corporate Portfolio Management tools can be effectively used in practice to rebalance a corporate portfolio and turn a business around, through the analysis of Credit Suisse’s successful corporate transformation in the period 2015-2019. It covers the decisionmaking process and strategic reorientation decisions of Credit Suisse, offering an interesting blueprint for similar corporate portfolio turnarounds, particularly in the financial services industry