Reputación mediática en Europa. Análisis empí­rico de la reputación de la prensa en papel, prensa digital, radio y televisión en diez paí­ses europeos

Autores/as

DOI:

https://doi.org/10.3145/epi.2022.ene.18

Palabras clave:

Reputación mediática, Reputación corporativa, Medios de comunicación, Medios europeos, Credibilidad informativa, Rigor informativo, Imparcialidad informativa, Prensa, Prensa en papel, Prensa digital, Radio, Televisión, Europa

Resumen

En las sociedades democráticas los medios de comunicación juegan un papel clave como elemento facilitador de la conexión entre los poderes polí­ticos y la ciudadaní­a. La percepción pública de la reputación mediática puede suponer un factor clave para fortalecer la confianza y activar el compromiso ciudadano. Este artí­culo presenta un estudio de la reputación de la prensa en papel, la prensa digital, la radio y la televisión en 10 paí­ses europeos: Austria, Bélgica, Francia, Alemania, Italia, Polonia, Portugal, Rumaní­a, Suecia y Reino Unido. El análisis desarrollado sigue una metodologí­a empí­rica, basada en la realización de una encuesta para conocer la reputación atribuida a los medios de comunicación por parte de una muestra de la población informada de esos paí­ses (1000 residentes, mayores de edad, usuarios de medios al menos dos o tres veces por semana). Se caracteriza, así­, el concepto de reputación en su asociación con medios de comunicación, identificándose los atributos integradores de la reputación mediática y valorando su incidencia en la reputación de cada medio. Los resultados indican que, aunque la televisión es el medio más usado, la prensa en papel goza de mayor reputación en la mayorí­a de los paí­ses analizados, apreciándose una destacada asociación de este medio con los atributos de credibilidad y rigor informativo. El artí­culo ofrece una detallada descripción de las valoraciones de cada atributo integrante de la reputación mediática en cada uno de los paí­ses analizados. Finalmente, se aporta un ranking de los medios que gozan de mayor reputación en los paí­ses europeos examinados, así­ como una descripción del posicionamiento reputacional de cada medio estudiado.

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Publicado

2022-03-03

Cómo citar

Castillo-Dí­az, A., De-Aguilera-Moyano, M., Ortiz-de-Guinea-Ayala, Y., & Villafañe-Gallego, J. (2022). Reputación mediática en Europa. Análisis empí­rico de la reputación de la prensa en papel, prensa digital, radio y televisión en diez paí­ses europeos. Profesional De La información, 31(1). https://doi.org/10.3145/epi.2022.ene.18

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Sección

Artí­culos de investigación / Research articles