Capture of Mental States in Social Networks. A Philosophy of the Extended Mind
DOI:
https://doi.org/10.37467/gka-revhuman.v7.2795Keywords:
Philosophy of Mind, Intentionality, Internet, Psyche, Social Networks, Digital TechnologyAbstract
This article analyzes how technology multinationals, and in particular those that are dedicated to social networks, are developing techniques to build mental metrics of users who browse the Internet in order to know their emotions, their feelings, their tastes, their phobias, and, ultimately, their psyche. Some simple examples of how these techniques can be implemented are shown. Specifically, we will focus on a very particular trait of the mental: intentionality.
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Bowden, J. (2009). “The Process of Customer Engagement: A Conceptual Framework”. The Journal of Marketing Theory and Practice, Vol. 17, no. 1, pp. 63-74. https://doi.org/10.2753/MTP1069-6679170105.
Brentano, F. (1874). Psychologie vom empirischen Standpunkt. Ed. Oskar Kraus, 2 vols. Leipzig: Meiner. Disponible en https://archive.org/details/psychologievome00kraugoog.
Brin, S & L. Page (1998). “The anatomy of a large-scale hypertextual Web search engine”, Vol. 30, No. 1–7, April 1998, pp. 107-117, disponible en https://doi.org/10.1016/S0169-7552(98)00110-X
Dennett, D. (1991). La actitud intencional. Barcelona: Gedisa.
Dessart, L. (2017). “Social media engagement: a model of antecedents and relational outcomes”. Journal of Marketing Management, Vol. 33, No. 5–6, pp. 375-399. https://doi.org/10.1080/0267257X.2017.1302975.
Gambetti, R. C., y G. Graffigna (2010). “The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate”. International Journal of Market Research, Vol. 52, No. 6, 801–826. https://doi.org/10.2501/S147078531020166.
Garfield, E. (1955). “Citation Indexes for Science: a New Dimension in Documentation through Association of Ideas”, Science, Vol. 122, No. 3159, July 15, pp. 103-111.
Garfield, E. (1957): “Breaking the Subject Index Barrier: a Citation Index for Chemical Patents”, Journal of the Patent Office Society, Vol. XXXIX, No. 8, August, pp. 583-595.
Jannach, D., M. Zanker, y A. Felfernig (2010). Recommender Systems: An Introduction. Cambridge University Press.
Kembellec, G., G. Chartron, y I. Saleh (eds.) (2014). Recommender Systems. John Wiley & Sons.
Mayer-Schönberger, V. y K. Cukier (2013). Big data. La revolución de los datos masivos. Editorial Turner.
O’Reilly, T. (2005). “What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software”, disponible en https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html.
Page, L., S. Brin, R. Motwani & T. Winograd (1999). “The PageRank Citation Ranking: Bringing Order to the Web”. Technical Report. Stanford InfoLab, disponible en http://ilpubs.stanford.edu:8090/422/.
Searle, J. R. (1992). Intencionalidad. Editorial Tecnos.
Searle, J. R. (1999). Intencionalidad en la filosofía de la mente. Ediciones Altaya.
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Published
2019-03-05
How to Cite
Gherab Martin, K. (2019). Capture of Mental States in Social Networks. A Philosophy of the Extended Mind. HUMAN REVIEW. International Humanities Review / Revista Internacional De Humanidades, 7(2), pp. 75–88. https://doi.org/10.37467/gka-revhuman.v7.2795
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Research articles
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