The research on the relationship between use motivation, target orientation and sports involvement in sports intelligent wearable equipment

Abstract

The purpose of this study is to explore the impact of the use motivation of Sports Intelligent Wearable Equipment on target orientation and Sports involvement. Taking the users of sports intelligent wearable equipment as the research object, the researchers were asked to send questionnaires and network questionnaires, total of 400 questionnaires were issued, 385 valid questionnaires were collected, the effective recovery rate was 96.25%. Data processing use descriptive statistics, independent sample t test, single factor variance analysis and multiple stepwise regression analysis. The research results are: first, male was mainly using the movement of intelligent wearable equipment: for the most age were 21 to 25 years old; most of the smart wear device price are below 1000. Second, different background variables in the use motivation, target orientation and sports involvement have significant differences exist. Third, the use motivations will positively affect the target orientation; the use motivation among the curiosity and epidemics will positively affect the sports involvement; target orientation will positively affect sports involvement.