Resumen de Use of 360-Degree Video in Organizational Communication: Case Study of Humanitarian Aid NGOs

Sara Pérez Seijo, Berta García Orosa

• Virtual reality and 360-degree video are being used in several areas. Journalism is among them. In fact, the use of these technologies and formats has given way to a novel trend known as Immersive Journalism. But organizational communication and, more specifically, humanitarian aid NGOs have found in 360 video storytelling an opportunity to bring the realities where they work closer to the society. The aim of this immersive narrative is to allow users to become witnesses through a first-person experience of the stories’ events. And connected to this, to promote the creation of ties with ‘the others’ and their realities. In this study, it is analyzed from a critical and ethical point of view the 360-degree video content produced by five well-known NGOs: International Federation of Red Cross and Red Crescent Societies, Doctors Without Borders, UNHCR, Save the Children and World Vision International.