Bradford L. Schroeder, Daphne E. Whitmer, Valerie K. Sims
There are many known problems with inappropriate response to emergency warnings. Recommended actions are not always properly followed, and sometimes emergency warnings are not taken seriously. A variety of psychological individual differences can influence the perception of emergency warnings. At present, warning distributors do not consider how these factors affect emergency warning response. We recommend that emergency warning distribution systems be developed that account for these differences to improve response. To this end, we propose four guidelines supported by psychological research and inspired by currently available technologies. These guidelines frame a user-centered approach to more appropriately tailor warning messages for each recipient.
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