The "It’s a Deal!" graphic adventure: developing intercultural communicative competence in business English

• Guillén-Nieto, Victoria ^[1] ; García Yeste, Miguel Ángel ^[1]
  1. [1] Universitat d'Alacant

     Universitat d'Alacant

     Alicante, España

     
• Localización: Languages for business: a global approach: seminar proceedigs, Ávila, Spain 2009 / coord. por Carmen Pérez-Llantada Auría, Maida Watson, 2009, ISBN 978-84-92774-01-2, págs. 259-271
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In this paper we will be looking at our work in progress on the graphic adventure It’s a Deal! which we are creating with the support of the research project COMINTER-SIMULNEG (I+D HUM2006-12989) for the purpose of developing intercultural communicative competence (ICC) in business English. The graphic adventure uses a simulated experience to provide the targeted users—Spanish men and women in international trade―with the opportunity to become aware that each culture has its own rules of the game, as well as to discover which rules apply in British culture and practice using these rules in business English.