Resumen de Beyond Smart Cities 2.0: how to create an attractive city for talented citizens?
Cities are taking the key role as Centers for Human Development. There is a hidden, bloodless, but fierce competition to attract the “creative class” people, those who will rule the Innovation led by 4th Industrial Revolution. So, Cities invest on technology (SmartCities) to make cities more Attractive for talented Citizens. But Attractiveness is a personal decision, and it includes an Emotional Component vs a Rational component. We can stay that City Attractiveness is made of City Magnetism (emotional share) and City Profitability (yield or rational share). City Magnetism. Conditions that make you like/love the City. Mostly permanent, slow-movers / not easy to quickly change or evolve conditions. To significantly change them, city managers must invest on a City Transformation Plan along more than ten years. City Profitability (Yield). Conditions that make you value the City Performance. Relatively easy and fast to impact on. Problem is how to prioritize, integrate them all into a Comprehensive Strategy. City leaders should invest on a City Improvement/Quick Transformation Plan along a minimum of two years. City Profitability (Yield) is made of: SERVICES to obtain from City (Living in the City) / COST OF LIVING in that City. We name this your CITIZENSHIP CONTRACT, or virtual implicit act between you and your city. 140 Top WW Cities are analyzed to help citizens choose those which better fit their scale of values (services) and preferences and help City leaders to transform their cities to become the most attractive possible. Some talented citizens surveys tell us about which services and preferences are the most demanded as a guide
