Educational website conversion improvement using gamification
- Autores: Velimir Stavljanin, Ivan Milenkovic, Uroš Šošević
- Localización: The International journal of engineering education, ISSN-e 0949-149X, Vol. 32, no. Extra 1 (Parte B ), 2016, págs. 563-573
- Idioma: inglés
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Resumen
In this paper, we propose a novel approach to e-learning website conversion optimization using gamification. Insight intocontemporary trends of attracting, retaining and inviting website users into action, known as conversion, and the conceptof applying game elements in non-game context have led us to utilize these concepts in e-learning. In our actual case,gamification has been applied on student conversion rate improvement. Analysis of current website analytics has identifiedseveral gaps between expected and present state. In order to improve conversion, website structure has been modified andseveral gamification concepts have been introduced. Course of computer networking and telecommunications, held onFaculty of organizational sciences was used for evaluation. During the duration of the course, web traffic was monitored.Also, at the end of the course, a survey targeting gamification impacts on learning motivation and outcomes wasconducted. Experiment results show conversion improvement, as well as better student motivation and learning outcomes.
