Mining the mobile life. (Cover story)

• Autores: Christopher Mims
• Localización: Scientific American, ISSN 0036-8733, Vol. 307, Nº. 6, 2012, págs. 42-43
• Idioma: inglés
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• Resumen

  • This article discusses the development of a type of big data analysis called reality mining, which uses the location data from smartphone devices to analyze human behavior and could potentially lead to drastic changes in advertising, the control of disease outbreaks, and natural disaster relief.