Audiencia y publicidad en las revistas económicas internacionales

• Autores: Francisco Javier Pérez Latre
• Localización: Trípodos, ISSN-e 2340-5007, ISSN 1138-3305, Nº. 8, 1999, págs. 37-54
• Idioma: español
• Enlaces
  • Texto completo
• Resumen

  • The international business magazines and dailies shape a market with unique relevance for advertising media planning. Their multinational scope, the educational, income level and reading time of their readers justify in-depth research about advertising expenditures in the field. In this article, the influence of internacional business titles and their quantitative variables are summarised and those titles are compared with non-business titles in order to establish the most salient chararactertstics of international business print media.