Finding empathy online

• Autores: Elizabeth Spayd
• Localización: Columbia Journalism Review, ISSN-e 0010-194X, Vol. 54, Nº. 2, 2015
• Idioma: inglés
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• Resumen

  • The article focuses on a study conducted by this periodical to examine responses of readers of digital media versus print, with focus on emotional engagement. The study found that readers of the magazine narrative on a digital screen and print readers gave similar answers to almost every question, remembered the same level of information, and showed same inclination to act on their emotional response. It discusses the role of journalism in driving people to action, to serve the public interest.