The king of content

• Autores: Alexis Sobel Fitts
• Localización: Columbia Journalism Review, ISSN-e 0010-194X, Vol. 52, Nº. 7, 2014
• Idioma: inglés
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• Resumen

  • The article discusses Upworthy, a viral content website. Topics discussed include the founding of the site by Eli Pariser and Peter Koechley, the use of creative headlines to draw attention to content on the site, and the various online videos on the site that have received over one million page views. Upworthy's successful use of social media website Facebook's algorithm to ensure page views is also examined.