Antonio J. Baladrón-Pazos e-mail(Login required) , Beatriz Correyero-Ruiz e-mail(Login required) , Benjamín Manchado-Pérez e-mail(Login required)

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Antonio J. Baladrón-Pazos e-mail(Login required)
Beatriz Correyero-Ruiz e-mail(Login required)
Benjamín Manchado-Pérez e-mail(Login required)

Abstract

155
This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising conducted in Spain during the last three decades.

Keywords

Advertising, research, scientific production, Spain, scientific journals

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Articles