This paper explores eighteenth-century women's magazines and periodicals and how women writers advertise and/or preserve their names through the frontispieces and title-pages of various publications, mainly "The Female Tatler" (in its different series), and "The Female Spectator". The general purpose is to state how the women's periodical played an important role, both directly and indirectly, in the promotion of women's material culture and advertising in the eighteenth century. My focus will be on the presentations of the publications and the acknowledgement of authorship, or lack of it, as an advertising means for female writing.
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