Resumen de Big-manism and "juju" in the urban space of Nigerian Video Films
In this paper I show how Nigerian Urban Video Films portray the contemporary city as a place dominated by rampant materialism and the desire for economic success of the so-called "big men and women" (new urban rich with a penchant for conspicuous consumption). Big men and women are subject to the egotistical desire to succeed and to the power of money (unya ukwu).This burning ambition and the corresponding actions they put into practice to become richer and richer (magic and juju) is what is called "big-manism". I aim to show that the videos, far from being mere pieces of entertainment, act as a catalyst for social change.
