Resumen de The toy department shall lead us
Morrison details why sports media have always been newsroom innovators. Sports fans are legion and passionate and always looking for new ways to engage with the teams and games they love; and sports' image as the newsroom lightweight--the proverbial Toy Department--actually made experimentation seem less risky. Before digital media, sports writers often were frustrated by how little of their copy actually made it into the paper: games ran late and they missed their deadline; sports features tended to be the first things cut for space. The internet solved that problem, and also allowed print journalists to match the pace of their television colleagues.
