Contemporary microeconomics has witnessed a resurgence of behavioral, institutional, and evolutionary critiques of the neoclassical mainstream that came to dominate the field during the 1980s. Today�s critiques and proposals for reform have a long tradition in economics. While synthesizing the intellectual history of these challenges, this article explores the reasons why such critical strands of microeconomics fared poorly in the past, and�in contrast�what factors may account for their partial acceptance into the mainstream in recent times.
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