Research note: Factors influencing online flight ticket purchasing

• Tae-Hong Ahn ^[1] ; Timothy Jeonglyeol Lee ^[2]
  1. [1] University of Surrey

     University of Surrey

     Guildford District, Reino Unido

     
  2. [2] University of Queensland

     University of Queensland

     Australia

     
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 17, Nº. 5, 2011, págs. 1152-1160
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background factors that influence Internet-using consumers who visit websites, with a view to simplifying procedures and encouraging repeat visits to the sites.